Effective.
Creativity.
ClearPG is a marketing agency whose focus is solely on the service industry. We’re dedicated to solving the unique human communication problems service providers face.
Several people in our office have seen changes to Facebook Reviews and Recommendations. What we’ve noticed is that the new system favor’s experience-based recommendations versus star ratings. What does this mean? It means…
As of June 28th, Facebook pushed updates to allow all users to see any ad a business may be running. This is all part of Facebook’s push for increased transparency and user protection.
Starting in July, Google’s previously announced “Speed Update” went into effect for mobile SEO ranking.
Google has been talking about making website load speed a factor in search ranking for quite a while now for mobile users. As of July 2018, this change has gone into effect and anyone who runs a website (or develops them) should be aware of what this means for mobile SEO ranking results! While this change isn’t nearly as big as some of the other Google updates we’ve seen in the past, the “Speed Update” is important to understand, especially since we’ve seen tons of misinformation being spread by web developers for personal gain!
Google has stopped counting reviews that contain “A Google User”. If you’ve been collecting Google Reviews for a long time, you’ll remember that way back in 2012/13 you used to be able to leave anonymous reviews. Those anonymous reviews showed up as “A Google User.”
Almost weekly now, Google My Business is dropping new tools to help manage online business information, interact with our customers, and expand our brand’s presence in Google’s ecosystem. Lately, it seems like we can’t go more than 10 days without seeing something new. So what are this week’s new tools?
This time Google is bringing back the Business Description option in Google My Business. If you’re thinking, “Hey! Wasn’t that a thing they offered a long time ago in Google Plus?” then you would be right! Google has toyed with this option off and on for years. They added it. They removed it.
But what is Vero and why should my business care? Vero is a new social network that exists on mobile devices that is marketed as an Instagram Killer (it’s not…yet). Vero is described as a “True Social” network where they value and try to mimic and favor your real-world connections over random ads and newsfeeds. Vero boasts a Newsfeed that consistent of people you are connected with and probably actually want to follow. Beyond that, it looks and feels a lot like Instagram.
So what is GDPR ? GDPR stands for General Data Protection Regulation. It’s a set of laws passed in the EU that deal with how businesses collect and store information about European Union residents.
So what’s the benefit of Google Posts?
The main benefit of Google Posts is that it’s another touchpoint leading back to your website, which is of course, positive.
STARTING IN JULY 2018, GOOGLE WILL START MARKING SITES THAT ARE NOT UNENCRYPTED. So what does that mean for you and your business website? We’ll cover all the reasons you should be calling your web guy asap!