ClearPG is a marketing agency whose focus is solely on the service industry. We’re dedicated to solving the unique human communication problems service providers face.
Almost weekly now, Google My Business is dropping new tools to help manage online business information, interact with our customers, and expand our brand’s presence in Google’s ecosystem. Lately, it seems like we can’t go more than 10 days without seeing something new. So what are this week’s new tools?
This time Google is bringing back the Business Description option in Google My Business. If you’re thinking, “Hey! Wasn’t that a thing they offered a long time ago in Google Plus?” then you would be right! Google has toyed with this option off and on for years. They added it. They removed it.
But what is Vero and why should my business care? Vero is a new social network that exists on mobile devices that is marketed as an Instagram Killer (it’s not…yet). Vero is described as a “True Social” network where they value and try to mimic and favor your real-world connections over random ads and newsfeeds. Vero boasts a Newsfeed that consistent of people you are connected with and probably actually want to follow. Beyond that, it looks and feels a lot like Instagram.
So what is GDPR ? GDPR stands for General Data Protection Regulation. It’s a set of laws passed in the EU that deal with how businesses collect and store information about European Union residents.
So what’s the benefit of Google Posts?
The main benefit of Google Posts is that it’s another touchpoint leading back to your website, which is of course, positive.
STARTING IN JULY 2018, GOOGLE WILL START MARKING SITES THAT ARE NOT UNENCRYPTED. So what does that mean for you and your business website? We’ll cover all the reasons you should be calling your web guy asap!
Before you ask. No, sorry. It’s not for Netflix…mostly! One of the things the ClearPG team is always getting better at is serving our clients. As our team grows, making sure everyone at ClearPG has a full understanding of each of your unique situations and needs is crucial.
The service industry is by no means immune to scamming techniques. We regularly see fear used to sell marketing techniques that are better suited for selling Swiffer Sweepers to broad audiences than we do marketing techniques used to sell someone on a legitimate experience. Having an online presence for your business today is that it comes with a healthy dose of attention we don’t really want from scammers. It’s our goal in this article to cover some of the most common scam attempts we’ve seen.
What Are Citations?
Simply put, citations are a fancy internet term for any online reference to your business. Citations generally include your business website, name, address, and phone number among other things. Like backlinks (websites who link back to your website), Google uses them as a factor when evaluating your ranking position. Examples of citations webpages include Yelp!, Bing, Yellow Pages, FourSquare, Google Maps, City Squares, Chamber of Commerce, Merchant Circle, as well as close to 50 other websites.
What we’ve learned from watching other businesses is that there has to be clear and constant communication between a business like ours and it’s clients. We honestly never want people to look up and wonder what it is we do for them. This new dashboard is our honest effort to put that information in your hands on a daily basis.