Utilizing Google Posts is a great way to make your listings stand out…
So what are Google Posts? Google Posts is a new (ish) product that was released widely in Q3 of last year. Posts are a platform for businesses to submit news or events at their offices. It’s a great way to show off what is happening with your business. Best of all, it shows up in both Google searches and Google maps results!
This feature has been out for almost 8 months now, so why are we just now talking about this?
Two reasons. First, Google releases products all the time only to remove them. This hasn’t happened as much recently, but it’s still very much a thing they do. Secondly, and most importantly, we see that people aren’t using posts nearly as much as they should!
Ok, smart guy… how do I use Google Posts!?
I’m so glad you asked!
- First, log into your Google My Business page
- Second, look in the left-hand column and click on “Posts”
- Once you are in posts, a screen shows up you can fill out with all the relevant information and a picture.
Honestly, that’s pretty much it! Google allows you to set posts as events as well, which theoretically allows you to keep a post on your page longer, but your milage may vary.
So what’s the benefit?
The main benefit of Google Posts is that it’s another touchpoint leading back to your website, which is of course, positive.
Does it influence Google Ranking and SEO? Results are mixed, but in non-competitive areas for non-competitive keywords, we’ve seen a very mild boost over a short period of time.
More importantly, it makes your listing stand out in a few key ways. The added visuals on your Google Listing and Maps Listing help draw eyes, and again, point them back to your website. Also, it proves to people that you are active! People want to engage with businesses that are active online. Having those posts show up on your listings regularly show people that you are alive and kicking.