More Google My Business News Here:
This time Google is bringing back the Business Description option in Google My Business. If you’re thinking, “Hey! Wasn’t that a thing they offered a long time ago in Google Plus?” then you would be right! Google has toyed with this option off and on for years. They added it. They removed it. They allowed you to post 4,500 characters and include links… then it went back down to 200. Then it went away…again.
…and now it’s back, baby!
What’s is this?
It’s just a written description containing information about you and your business! That’s kinda it. It lets you add written information that will show up in certain search results and on your Google My Business profiles.
Why Should I Care?
You should care because it’s a great opportunity to tell prospective customers or patients who you are and why you’re unique. It’s another outlet to tell your story in a succinct, compelling way before people end up on your website, email you, or call you. This may be one of the first things people read about your business.
Does This Effect My SEO?
Not really. First, Google has given every indication that this is not considered part of their search algorithm. All the pundits who following this kind of thing agree. We also agree, there’s no direct search-based benefit. That means stuffing your business description with all kinds of keywords won’t help you show up any better than you did before.
However, as we often discuss with our clients, SEO is so much more than just pure Google rankings. Having a thoughtfully completed profile with valuable information is helpful for conversions! Additionally, Google gives us guidelines (see below) for how we should be using our the new business descriptions. In this case, using it like a billboard probably won’t hurt you, but doing the opposite of what Google tells you to do is a really bad idea.
Log into your Google My Business account and update your business description. It should be available for your businesses now. If it’s not, just wait a while. Google is progressively rolling this feature out and your business may be further down the list.
You’ll find the option on your Google My Business page under “Info” in the sidebar. Once you’re in the information panel, you’ll see it listed halfway down the page, often below your hours and your website information.
Follow Google’s guidelines and you should be good to go!