As of June 28th, Facebook pushed updates to allow all users to see any ad a business may be running.
This is all part of Facebook’s push for increased transparency and user protection. After Mark Zuckerberg’s appearance before the Senate, it’s clear that all hands are on deck to make sure Facebook becomes more transparent (are at least seems like it!) while showing people that they are actively making Facebook a safer place. This is as much a technical addition as it is a PR addition.
Here’s what Facebook officially had to say:
Today we’re making significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.
- View Active Ads: You can now see the ads a Page is running across Facebook, Instagram, Messenger and our partner network, even if those ads aren’t shown to you. Just log into Facebook, visit any Page and select “Info and Ads.” You’ll see ad creative and copy, and you can flag anything suspicious by clicking on “Report Ad.”
- More Page Information: You can also learn more about Pages, even if they don’t advertise. For example, you can see any recent name changes and the date the Page was created. We’ll be adding more Page information in the coming weeks.
How do I see my competitors ads?
Simply navigate to their Facebook page and locate their side menu. Once you find the menu on the left-hand side of their business page, you should see a section called “Info and Ads” towards the bottom. Simply click on this link and Facebook will list every ad any Facebook business account is currently running for this page. However, targeting information is not available. You can only see the ads they are currently paying for.